Petition

We the undersigned believe that:

1. In the world of contemporary fashion and retail, WOOL, together with the skills, crafts and labour involved in its production, is currently being devalued through widespread misuse of the words and qualities associated with it.

2. Consumers are being misled, and ignorance about WOOL is being promoted, through spurious branding, marketing and product descriptions.

We agree that:

1. A garment should not be described as ‘wool’ or turn up with the search-term ‘wool’ or ‘wool rich’ unless its sheep’s wool content is more than 50%.

2. A garment with a sheep’s wool content of between 20% and 50% should only be described with the term ‘wool mix’ or ‘wool blend’ (ie not ‘wool’ or ‘wool rich’).

3. The word WOOL should refer to sheep’s wool only, and there should be a clarification of trading standards to distinguish between different animal fibres (angora, alpaca, cashmere, and so on) which also possess their own unique properties, qualities and cachet.

4. When a garment’s fabric is composed of mixed fibres with a sheep’s wool content of less than 50%, the word YARN should be used in place of wool when describing its composition.

5. Constituent fibres of a fabric should always be listed in proprortionate, descending order on a garment label, and only the first two constituent fibres should be used in the product title, marketing, or description (eg, if a garment is made up of 50% viscose, 30% cotton, 20% polyamide, 5% angora and 5% wool, only viscose and cotton should be used in the product title, marketing, or description.).

To sign the petition, simply leave your name and / or comment in the reply box below.

646 thoughts on “Petition

  1. Sign me up! I am currently wearing hand-knitted socks and a hand-knitted sweater, both made of 100% wool. Not only do I support sheep, but I also feel strongly in accurate labels for ALL consumer goods.

  2. Thanks for making this possible, all consumers have a right to know what they are wearing. The more wool the less sweat and the happier our hard working shepherds will be.

  3. My Christmas list is made up of woolly goodness from Jamieson & Smith (I’ve been a very good girl), I wouldn’t dream of knitting with anything else, love love love wool! So sign me up! Where would my beloved shawls and fair isle be without it?

  4. “If it’s not wool, don’t baaaaaa it.” Maybe the world is ready to change and label correctly. I love wool, and in fact got my Jamieson and Smith wool package today to begin “Sheep Heid.” Whoopee.

  5. Like many other things, using ‘wool’ for wool only is logica! lWonderful work, both of you- the button is up and I’m going to post about it later today.

    You’re a wonder, Kate Davies! So much energy.

  6. Why settle for acrylic when there’s a world of luscious wool to choose from? I love the fibre, love the history, love the process, love sheep! I would rescue my wooly yarn stash from a burning house, but acrylic? Pah! Let it burn!!!!

  7. I agree wholeheartedly. Labelling garments as wool blend when they are in reality only 6% wool and 94% plastic should be outlawed everywhere. This is extremely misleading and I’m sick of it!

  8. Pingback: Mutterings: Celebrating Wovember!

  9. Aye. Sick and tired of finding nylon socks for sale with skimpy amounts of wool, or “wool blend” coats that contain less wool than my belly button lint.

  10. Good job! Count me in, too. The more natural wool the better for all. And let’s preserve those rare sheep breeds, with all their wonderful, individual wooly qualities. Thank you, Kate and Felicity.

  11. If the term “champagne” can only be applied to the beverage from a certain region of a particular county, then it’s certainly reasonable to come up with some term or logo that makes it clear a product is 100% from sheep.

    In fact, there is such a logo [http://images.all-free-download.com/images/graphicmedium/pure_wool_logo_30334.jpg]. Wool blend also has it’s own logo [http://www.seeklogo.com/images/W/Wool_Blend-logo-54885443A0-seeklogo.com.gif].

    For hand-made items produce from 100% wool, it might be interesting to include a sample of the fibre with instructions on how to test that an item is pure wool. From the Make it with Wool website, “Place a 1″ fabric square in 1 cup new Clorox bleach for several hours. 100% wool will have no residue; wool blends will have fibers remaining.”

  12. I´m happy to sign it. I LOVE wool!! And use things I made with it all year around. Especially during the long cold winter here in the northern of Sweden. =)

  13. wool only comes from four legged wooly animals not oil wood/goats/rabbits etc only from sheep and there are so many breeds that you are able to get many looks from the right breed go wool

  14. 100% agree and love the idea of Wovember. Will this be a regular thing?

    I do wonder why the Wool Marketing people haven’t been protecting the name of wool.

  15. I agree. I get very cross when I look at something described as wool and it obviously isn’t. Wool is a fabulous material and should be more valued.

  16. Bravo for 100% wool and all things sheepy! My office door is now sporting Wovember signage, and I’ll be wearing my newly-finished Sheepheid with even more pride this winter.

  17. Pingback: Wovember | Jamieson & Smith

  18. WOOL should mean wool. not a mix of other fibres – unless stated. the Wool from my hebridean sheep is absolutely fantastic…….and it saddens me to see the fleece from my sheep worthless.
    its not right and i totally support this pettition……..

  19. As both a lover of natural fibres and a stickler for proper definition of terms, I definitely agree! Thanks for this great campaign!

  20. Wool can be soft and smooth, it can be strong and hard wearing, it can keep our bodies warm, it can warm the floors upon which we walk. Wool is one of the most perfect things in this world.

  21. Happy to support this. Love my woolies! Wore one of my cardigans this morning when shopping and am nice and toasty. Love seeing the sheep in the fields near our house and tell my 2year old that is where the wool for mummy’s knitting comes from! Support this 100%

  22. I love wearing wool, in all its forms, and totally agree that labelling should be more precise and accurate.
    Down with acrylic

  23. I support this campaign wholeheartedly. I am appalled at the misdescription used by some manufacturers and make it a mission to make my own clothes, homewares etc. using only traceable pure British wools, whether for my knitting, weaving or dressmaking. Yet another consumer con – keep up the good work!

  24. Everyone needs to wean themselves from the pretense that a little lie hurts no one. Say what you mean and mean what you say. Wool means WOOL – not a modicum of wool content, not a mixture. Be proud of your offerings and be honest about them. And support your local providers at all levels of the trade. Wool should be wool!!

  25. I totally agree. Slip in a little cotton or other natural fibers but those polyester wool wannabees must be disclosed!

  26. As someone frustrated how difficult to find a wool jacket that’s actually wool, and dealing with yarn distributors trying to bend reality when dealing with content, I agree 100% in this.

  27. Love those sheep ♥ and the wool they produce in all their very own natural colours ♥. Very clever sheep. Nothing should be labelled wool, unless it is wool !

  28. Wool is amazing. It’s natural, sustainable, soft, strong, insulating, fire resistant, water resistant. You can make clothes from it, shelters from it, carpets and toys. And it wrapped around those wonderful creatures, sheep!

  29. I totally agree. No misleading labels anymore. Wool comes from sheep and that’s it. Since I began knitting (again after a long time) and spinning I see these cute creatures quite differently. They are amazing.

  30. Yes, I agree. I’ve lost count of the number of times I’ve nearly bought a garment masquerading itself as ‘wool’, only to discover said ‘wool’ comprises a small percentage of the fibres. Always check the label, and if it’s not pure and natural, discard immediately! I only knit with pure wool, I only wear pure woollen jumpers and coats, and I only dress my kidlets and their dolls in pure wool. Go Wovember! xx

  31. I totally agree, calling all types of yarn wool has been annoying me for years, I try to correct people when I can but even those in the know sometimes just dont get it…

  32. What a great idea! I love wool, and ethical advertising too of course :) Especially in the textile industry: in the 70s my Mum was caught in a house-fire and her “100% Cotton” nightie melted onto her. The point is, there are reasons you’re not supposed to mislead the consumer about fibre content. Other ones include allergies and the freedom to make an educated choice about what you are supporting and wearing.

  33. I like sheeps and of course their wool.
    I`m knitting and spinning and this is the best fiber for me.
    Greetings from Germany

  34. Wool has always been and will always be the best fibre for warmth and comfort in the cold. Let’s give it its proper prominence.

  35. Whatever happened to the “Woolmark”. Don’t you hate being mislead, why should subtitutes be permitted? Give us the Real Thing!

  36. I fully support your petition and believe that it is time that the fashion and retail industries get on board with authenticating the items they sell not only from an ethical and sustainable standpoint but also from a celebratory one. If supermarkets can offer customers details on sourcing local, organic, rarebreed, freedom/free range foodstuffs then why shouldn’t we expect the same from those making and selling the garments we choose to purchase?

  37. When a clothing label or an online (or catalog) description of a clothing article says it’s made out of wool it should mean the item is 100% wool not some unknown mix of fibers.

  38. wool is wool – NOT acrylic,or nylon, or ??? Recently saw item labelled ‘pure wool -80% acrylic and other fibres’. THAT isn’t WOOL. Lets all campaign for honest labelling!!!

  39. Great idea. Lets label things correctly. “Made out of” is very different from “made with”. The latter can be a total mix, the former inplies a single product.

  40. agreed!!!! and while we are at it. IF you want to mix in ‘trace’ contents of lycra in fabrics LABEL them. If I want the properties of lycra, that will be just as fine, but pure wool or even 100% wools which still often contain lycra…WTF? nobody there when they taught the meaning of english words or the meaning of 100%?
    sigh

  41. I agree. I saw a shelf in a shop today that was labelled ‘all wool £1.99′ there was not any wool in sight, it was all acrylic yarn. It had not been anywhere near a sheep.

  42. I sign in because first,I can’t stand knitting poor quality yarns and secondly, I find it too difficult to buy 100% wool jumpers for my sons because there aren’t any!
    I’ll make a link to this website on my next knitting post.

  43. Yes, I totally agree. People nowadays are taking too much for granted, and aren’t taking the time time to learn about the world around them. Wool comes from sheep, linen from flax, cotton from cotton bushes.
    I would totally wear 100% wool for the month of november, but I don’t have that much. On the plus side, I’m learning to make socks, out of 100% wool. That should count!

  44. Signed! And please, don’t settle for labeling and marketing things correctly – stop producing winter clothing for cold weather areas in nearly all-acrylic blends; please use WOOL!

  45. I agree 100% Wool comes from sheep! In addition, if you categories other non-wool fibers as “wool” you can have big problems for people with fiber specific allergies! Truth in advertising and on out labels!

  46. My friend has 6 sheep, we are now knitting the wool from these sheep, it’s very exciting. Where I live it is very difficult to buy 100% wool and even harder to find any that will felt, this is such a good idea!

  47. As a long-time spinner, spinning teacher and user of wool – and other fibres, but I don’t call them wool, I could’t agree more. Wool is a fibre, yarn is what it is made into. And if it aint 100% wool, it shouldn’t be called ‘wool’.

  48. Thank you so much for taking up this truth is advertising campaign. It is about time attention was paid to other goods as well as foodstuffs.

    Wool should have a definition that all know and should be clear as to what it is. Preferably from a sheep.

  49. Quote: Norwegian politician some years ago: “Sheep are OK animals!”. All for new international wool branding standards, and also hoping for individual national thoughts and aspirations on how to process the produced wool.

  50. Particularly agree with the “put in order of percentage” rule. Food manufacturers have to do it, why not clothing manufacturers?

  51. Wool rules! Totally agree and I hope this will have some echoes on the European level, am quite fed up to see shops trying to sell me “woolly items” with more than 70% acrylic fibers inside!

  52. Agree. Sometimes the only wool involved is that which is pulled over the consumer’s eyes. I’m for truth in labeling! And wool.

  53. The word wool is misused over here too. Wool is from sheep not oil wells. The only fiber I knit with even here in Tallahassee, Florida. Awesome campaign, ladies.

  54. I agree. I saw an advert for a piece of clothing just the other day with the description “high wool content”. It was only 10% wool!

  55. I am completely behind this. “Wool” is 100% wool and comes from sheep – duh! Another great thing about wool is that when your clothes are finally worn out, (and wool is long-lasting so it might take a while,) you can cut them up and put them in your compost bin!

  56. Pingback: On ‘Artificial Wool’ « Wovember

  57. Why cant we expect truth in advertising when it comes to fiber content? Wool is one of the more sustainable fibers and it deserves to be heralded. Other fibers should not be allowed to mascarade as this fantastic fiber. Where is FTC?

  58. Agree on all counts – though I personally would argue for at least 75% wool content rather than 50% to be the cut-off point! When I gave up trying to find some ready-made wool trousers that were actually made mostly from wool, I found sourcing woollen fabric to make my own just as difficult.

  59. This is a great idea and I completely agree that labelling should be accurate. We need to stop calling those plastic tops “fleeces” too!

  60. I agree wholeheartedly. I especially hate “wool rich” on knitting yarns that are mostly acrylic. I would also like to see more sheep breeds mentioned by name as I’d like to support products from rare breeds and celebrate the diversity of wool.

  61. Wovember FTW! And I couldn’t agree more that clear labelling is the first step to grow consumer awareness, hence allowing people to make sensible choices.
    If we could now start a movement to educate people that today’s yarns are not like the itchy bathing suit their grandma told them about … one can dream, no?

  62. I support this petition entirely. Even “wool” carpeting only has to have some wool in it to be classed as wool, which is a downright disgrace, and they cannot be caught under the false advertising legislation (at least not here in Ireland). And don’t get me started on women’s clothing – it’s almost impossible to buy clothing made of natural fibres, it’s all horrible viscose and polyamides.
    Keep up the good work Kate.

  63. Greetings from Canada! Well done on your wool campaign, Kate. As a spinner/weaver/knitter and also sheep breeder for 30 years, cannot emphasize how important this issue is worldwide. Unless we support wool production all over the world (and this is one way we can), there will be no incentive for shepherds to keep sheep. Can you imagine a world without wool? That does make me shudder. Best regards to users of true sheep wool all over the world.

  64. No more pulling the wool over our eyes with regard to wool content in the fashion/clothing industry. Supporting this petition 100%! Thank you for the Wovember education.

  65. I’m totally behind this, wool is from sheep, not petroleum. Knit on, with the real thing, and enjoy it’s many benefits!

    Helen

  66. !01% behind this! And I’ve been educated today. Even as an avid label reader, I had NO IDEA that so many products are being blatantly described as wool garments when they contain NO WOOL?! Thank you for this Kate!

  67. Yes, wool comes from sheep. It’s a fibre without equal and use of the word in advertising deserves the legal protection other products enjoy. Count me in!

  68. A demand that using the word wool will mean sheep wool and nothing else, also that the percentage is clearly stated in every garment, Hopefully also a minimum amount of wool should be required if the word wool is used to describe a garment or yarn – in my world 75 %.

  69. Yes I agree! I’m so fed up of spending my time reading the labels on garments to determine whether they really contain wool. It’s the same situation here in France.

  70. I am 100% behind this campaign.
    Trying to educate my 12 year old daughter into the superiority of pure woll over acrilic disposable fashion.

  71. Yes, wool comes from sheep.
    This is happening in other areas. For example the US market is being flooded with Chinese “honey” that is largely corn syrup.

  72. I agree totally. If we can’t call soy beverage “soy milk” anymore, then the same rule should apply to other things and especially to wool.

  73. Awareness and education is so difficult to achieve about natural fibres and especially wool when labeling is so miss-leading. Sadly, it has come time to legislate for this as abuse is rife.

  74. Agreed! In searches for ready-to-wear wool clothing, there are too many non-wool garments popping up! I want to wear wool, NOT acrylic. Wool is an incredible fibre, and more of the public should be made aware of it.

  75. This should be so obvious! If people want to make shoddy quality clothing that is unsustainable they can do that unfortunately, but there is no reason why they should have the privilege of describing it as anything other than what it is. Enough of the fictitious garments, bring on the wool and having fun please :o ).
    Thanks so much for doing this.

  76. The garment labelling is shocking and laws should be put in place to regulate this for consumers, also if they like wool so much, why aren’t they using it? It’s a wonderful sustainable fibre.

  77. Pingback: Wovember | Creating Ruth

  78. I couldn’t agree more. As a keen knitter the content of the yarn I buy is very important – real wool is the best!
    The use of the word in marketing like this is just another cynical attempt to extract maximum profit from consumers.

  79. Thank you so much for doing this. If I buy a tin of beans, it’s not unreasonable to expect that tin to actually contain beans now, is it? So why on earth does it seem acceptable to label something as “wool” when in fact it contains no wool whatsoever? Seems ludicrous at best, deceitful and profiteering at worst.

  80. Signing!
    I used to work in a shop that sold yarn, and it was so frustrating to have people ask for wool, then turn their noses up at the ‘over-priced’ wool that you couldn’t always shove in the washing machine. If you want cheap acrylic yarn, don’t ask me for wool!

  81. Sheep should have exclusive rights to the wool label. They and all the people working with sheep and wool have earned it.With all the different sheep breeds and the great variety of fleece characteristics, wool is inexhaustible in its wealth.There is no room for intruders, no matter how tempting it might be for them to misappropriate all the woolly epithets and bask in the glory of wool. Let’s hear it for the sheep!

  82. The wool, the real wool and nothing but the wool, As a sheepfarmer’s daughter and owner for many years of the wiliest, naughtiest bunch of Jacobs (Houdini in their ancestry!), I believe we should all shout on behalf of the magnificent and unique values of sheep and their infinitely renewable wool. Nothing synthetic has ever run to me across a field for a bucket of feed and an apple core, or given me the sheer joy of watching lambs and their Mums grazing contentedly.We should all support the recognition of a wonderful natural resourse and accurate, truthful labelling.

  83. Agreed – false advertising is just wrong. We had to be taught to read food labels because those ingredients were suspect (and probably still are in some cases, or at least confusing!); now we have to read clothing labels, too.

  84. I agree! I also think that there needs to be a difference in marketing and sales for yarn. As it is today, far to many people go into a shop and buy ‘wool’, when they are actually buying yarn that’s 100% acrylic. Stop calling it wool, people! It’s yarn! Not all yarn is made from wool!

  85. 100% wool should mean 100% wool and 100% British Wool needs it’s own label!! Trading standards should require that material content is listed as percentages, maybe provenance should be required too?

  86. Wool should be wool – there’s a shop near me that states it’s a wool shop in it’s name but when I asked which natural wools they had they only have acrylic!! I support the petition!

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