Petition

We the undersigned believe that:

1. In the world of contemporary fashion and retail, WOOL, together with the skills, crafts and labour involved in its production, is currently being devalued through widespread misuse of the words and qualities associated with it.

2. Consumers are being misled, and ignorance about WOOL is being promoted, through spurious branding, marketing and product descriptions.

We agree that:

1. A garment should not be described as ‘wool’ or turn up with the search-term ‘wool’ or ‘wool rich’ unless its sheep’s wool content is more than 50%.

2. A garment with a sheep’s wool content of between 20% and 50% should only be described with the term ‘wool mix’ or ‘wool blend’ (ie not ‘wool’ or ‘wool rich’).

3. The word WOOL should refer to sheep’s wool only, and there should be a clarification of trading standards to distinguish between different animal fibres (angora, alpaca, cashmere, and so on) which also possess their own unique properties, qualities and cachet.

4. When a garment’s fabric is composed of mixed fibres with a sheep’s wool content of less than 50%, the word YARN should be used in place of wool when describing its composition.

5. Constituent fibres of a fabric should always be listed in proprortionate, descending order on a garment label, and only the first two constituent fibres should be used in the product title, marketing, or description (eg, if a garment is made up of 50% viscose, 30% cotton, 20% polyamide, 5% angora and 5% wool, only viscose and cotton should be used in the product title, marketing, or description.).

To sign the petition, simply leave your name and / or comment in the reply box below.

787 thoughts on “Petition

  1. Yes!
    Wool is wonderful!
    And I too hate it when a yarn is described as wool when in fact hundreds of acrylics have died to make it!

  2. Sign me up! I am currently wearing hand-knitted socks and a hand-knitted sweater, both made of 100% wool. Not only do I support sheep, but I also feel strongly in accurate labels for ALL consumer goods.

  3. Thanks for making this possible, all consumers have a right to know what they are wearing. The more wool the less sweat and the happier our hard working shepherds will be.

  4. My Christmas list is made up of woolly goodness from Jamieson & Smith (I’ve been a very good girl), I wouldn’t dream of knitting with anything else, love love love wool! So sign me up! Where would my beloved shawls and fair isle be without it?

  5. Wool is not a generic term for “warm thing”! Let’s value our natural resources and celebrate all things sheepy.

  6. “If it’s not wool, don’t baaaaaa it.” Maybe the world is ready to change and label correctly. I love wool, and in fact got my Jamieson and Smith wool package today to begin “Sheep Heid.” Whoopee.

  7. Like many other things, using ‘wool’ for wool only is logica! lWonderful work, both of you- the button is up and I’m going to post about it later today.

    You’re a wonder, Kate Davies! So much energy.

  8. Why settle for acrylic when there’s a world of luscious wool to choose from? I love the fibre, love the history, love the process, love sheep! I would rescue my wooly yarn stash from a burning house, but acrylic? Pah! Let it burn!!!!

  9. I agree wholeheartedly. Labelling garments as wool blend when they are in reality only 6% wool and 94% plastic should be outlawed everywhere. This is extremely misleading and I’m sick of it!

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  11. Aye. Sick and tired of finding nylon socks for sale with skimpy amounts of wool, or “wool blend” coats that contain less wool than my belly button lint.

  12. There’s no mistaking real wool, and one looks sheepish in anything else ;-) Lets hear it for our favourite fiber!

  13. Good job! Count me in, too. The more natural wool the better for all. And let’s preserve those rare sheep breeds, with all their wonderful, individual wooly qualities. Thank you, Kate and Felicity.

  14. If the term “champagne” can only be applied to the beverage from a certain region of a particular county, then it’s certainly reasonable to come up with some term or logo that makes it clear a product is 100% from sheep.

    In fact, there is such a logo [http://images.all-free-download.com/images/graphicmedium/pure_wool_logo_30334.jpg]. Wool blend also has it’s own logo [http://www.seeklogo.com/images/W/Wool_Blend-logo-54885443A0-seeklogo.com.gif].

    For hand-made items produce from 100% wool, it might be interesting to include a sample of the fibre with instructions on how to test that an item is pure wool. From the Make it with Wool website, “Place a 1″ fabric square in 1 cup new Clorox bleach for several hours. 100% wool will have no residue; wool blends will have fibers remaining.”

  15. I´m happy to sign it. I LOVE wool!! And use things I made with it all year around. Especially during the long cold winter here in the northern of Sweden. =)

  16. wool only comes from four legged wooly animals not oil wood/goats/rabbits etc only from sheep and there are so many breeds that you are able to get many looks from the right breed go wool

  17. 100% agree and love the idea of Wovember. Will this be a regular thing?

    I do wonder why the Wool Marketing people haven’t been protecting the name of wool.

  18. I agree. I get very cross when I look at something described as wool and it obviously isn’t. Wool is a fabulous material and should be more valued.

  19. If various kinds of food and drink can have their name protected so should wool!!!!! I really, really love WOVEMBER!

  20. Bravo for 100% wool and all things sheepy! My office door is now sporting Wovember signage, and I’ll be wearing my newly-finished Sheepheid with even more pride this winter.

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  22. WOOL should mean wool. not a mix of other fibres – unless stated. the Wool from my hebridean sheep is absolutely fantastic…….and it saddens me to see the fleece from my sheep worthless.
    its not right and i totally support this pettition……..

  23. As both a lover of natural fibres and a stickler for proper definition of terms, I definitely agree! Thanks for this great campaign!

  24. Wool can be soft and smooth, it can be strong and hard wearing, it can keep our bodies warm, it can warm the floors upon which we walk. Wool is one of the most perfect things in this world.

  25. Happy to support this. Love my woolies! Wore one of my cardigans this morning when shopping and am nice and toasty. Love seeing the sheep in the fields near our house and tell my 2year old that is where the wool for mummy’s knitting comes from! Support this 100%

  26. I love wearing wool, in all its forms, and totally agree that labelling should be more precise and accurate.
    Down with acrylic

  27. This is a great idea and should have happened a long time ago! I’m glad to see it getting off the ground now.

  28. I support this campaign wholeheartedly. I am appalled at the misdescription used by some manufacturers and make it a mission to make my own clothes, homewares etc. using only traceable pure British wools, whether for my knitting, weaving or dressmaking. Yet another consumer con – keep up the good work!

  29. Everyone needs to wean themselves from the pretense that a little lie hurts no one. Say what you mean and mean what you say. Wool means WOOL – not a modicum of wool content, not a mixture. Be proud of your offerings and be honest about them. And support your local providers at all levels of the trade. Wool should be wool!!

  30. I totally agree. Slip in a little cotton or other natural fibers but those polyester wool wannabees must be disclosed!

  31. As someone frustrated how difficult to find a wool jacket that’s actually wool, and dealing with yarn distributors trying to bend reality when dealing with content, I agree 100% in this.

  32. Love those sheep ♥ and the wool they produce in all their very own natural colours ♥. Very clever sheep. Nothing should be labelled wool, unless it is wool !

  33. Wool is amazing. It’s natural, sustainable, soft, strong, insulating, fire resistant, water resistant. You can make clothes from it, shelters from it, carpets and toys. And it wrapped around those wonderful creatures, sheep!

  34. Absolutely support this. Other fibres have their place and uses, but only real wool from sheep only should be called wool.

  35. I totally agree. No misleading labels anymore. Wool comes from sheep and that’s it. Since I began knitting (again after a long time) and spinning I see these cute creatures quite differently. They are amazing.

  36. Yes, I agree. I’ve lost count of the number of times I’ve nearly bought a garment masquerading itself as ‘wool’, only to discover said ‘wool’ comprises a small percentage of the fibres. Always check the label, and if it’s not pure and natural, discard immediately! I only knit with pure wool, I only wear pure woollen jumpers and coats, and I only dress my kidlets and their dolls in pure wool. Go Wovember! xx

  37. I personally haven’t come across such a labeling gaff, but I totally agree with you. Wool ONLY comes from sheep!

  38. I totally agree, calling all types of yarn wool has been annoying me for years, I try to correct people when I can but even those in the know sometimes just dont get it…

  39. What a great idea! I love wool, and ethical advertising too of course :) Especially in the textile industry: in the 70s my Mum was caught in a house-fire and her “100% Cotton” nightie melted onto her. The point is, there are reasons you’re not supposed to mislead the consumer about fibre content. Other ones include allergies and the freedom to make an educated choice about what you are supporting and wearing.

  40. I like sheeps and of course their wool.
    I`m knitting and spinning and this is the best fiber for me.
    Greetings from Germany

  41. Wool has always been and will always be the best fibre for warmth and comfort in the cold. Let’s give it its proper prominence.

  42. Whatever happened to the “Woolmark”. Don’t you hate being mislead, why should subtitutes be permitted? Give us the Real Thing!

  43. Agreed. Each type of fibre has its own distinct qualities and these should be clearly reflected in the labelling.

  44. Wool is amazing and I wear it all year! Please do not educate the consumers in the wrong way with misleading labels.

  45. I fully support your petition and believe that it is time that the fashion and retail industries get on board with authenticating the items they sell not only from an ethical and sustainable standpoint but also from a celebratory one. If supermarkets can offer customers details on sourcing local, organic, rarebreed, freedom/free range foodstuffs then why shouldn’t we expect the same from those making and selling the garments we choose to purchase?

  46. When a clothing label or an online (or catalog) description of a clothing article says it’s made out of wool it should mean the item is 100% wool not some unknown mix of fibers.

  47. wool is wool – NOT acrylic,or nylon, or ??? Recently saw item labelled ‘pure wool -80% acrylic and other fibres’. THAT isn’t WOOL. Lets all campaign for honest labelling!!!

  48. Great idea. Lets label things correctly. “Made out of” is very different from “made with”. The latter can be a total mix, the former inplies a single product.

  49. agreed!!!! and while we are at it. IF you want to mix in ‘trace’ contents of lycra in fabrics LABEL them. If I want the properties of lycra, that will be just as fine, but pure wool or even 100% wools which still often contain lycra…WTF? nobody there when they taught the meaning of english words or the meaning of 100%?
    sigh

  50. I agree. I saw a shelf in a shop today that was labelled ‘all wool £1.99′ there was not any wool in sight, it was all acrylic yarn. It had not been anywhere near a sheep.

  51. I sign in because first,I can’t stand knitting poor quality yarns and secondly, I find it too difficult to buy 100% wool jumpers for my sons because there aren’t any!
    I’ll make a link to this website on my next knitting post.

  52. Yes, I totally agree. People nowadays are taking too much for granted, and aren’t taking the time time to learn about the world around them. Wool comes from sheep, linen from flax, cotton from cotton bushes.
    I would totally wear 100% wool for the month of november, but I don’t have that much. On the plus side, I’m learning to make socks, out of 100% wool. That should count!

  53. Signed! And please, don’t settle for labeling and marketing things correctly – stop producing winter clothing for cold weather areas in nearly all-acrylic blends; please use WOOL!

  54. I agree 100% Wool comes from sheep! In addition, if you categories other non-wool fibers as “wool” you can have big problems for people with fiber specific allergies! Truth in advertising and on out labels!

  55. My friend has 6 sheep, we are now knitting the wool from these sheep, it’s very exciting. Where I live it is very difficult to buy 100% wool and even harder to find any that will felt, this is such a good idea!

  56. I hereby sign and bring you greetings from the Icelandic sheep… we have an island full of them and they’re lovely!

  57. Everyone would be warmer using wool instead of plastic substitutes. It is easy to use, so education is key.

  58. As a long-time spinner, spinning teacher and user of wool – and other fibres, but I don’t call them wool, I could’t agree more. Wool is a fibre, yarn is what it is made into. And if it aint 100% wool, it shouldn’t be called ‘wool’.

  59. Thank you so much for taking up this truth is advertising campaign. It is about time attention was paid to other goods as well as foodstuffs.

    Wool should have a definition that all know and should be clear as to what it is. Preferably from a sheep.

  60. Quote: Norwegian politician some years ago: “Sheep are OK animals!”. All for new international wool branding standards, and also hoping for individual national thoughts and aspirations on how to process the produced wool.

  61. Particularly agree with the “put in order of percentage” rule. Food manufacturers have to do it, why not clothing manufacturers?

  62. Wool rules! Totally agree and I hope this will have some echoes on the European level, am quite fed up to see shops trying to sell me “woolly items” with more than 70% acrylic fibers inside!

  63. Agree. Sometimes the only wool involved is that which is pulled over the consumer’s eyes. I’m for truth in labeling! And wool.

  64. The word wool is misused over here too. Wool is from sheep not oil wells. The only fiber I knit with even here in Tallahassee, Florida. Awesome campaign, ladies.

  65. I agree. I saw an advert for a piece of clothing just the other day with the description “high wool content”. It was only 10% wool!

  66. I am completely behind this. “Wool” is 100% wool and comes from sheep – duh! Another great thing about wool is that when your clothes are finally worn out, (and wool is long-lasting so it might take a while,) you can cut them up and put them in your compost bin!

  67. Pingback: On ‘Artificial Wool’ « Wovember

  68. Why cant we expect truth in advertising when it comes to fiber content? Wool is one of the more sustainable fibers and it deserves to be heralded. Other fibers should not be allowed to mascarade as this fantastic fiber. Where is FTC?

  69. Agree on all counts – though I personally would argue for at least 75% wool content rather than 50% to be the cut-off point! When I gave up trying to find some ready-made wool trousers that were actually made mostly from wool, I found sourcing woollen fabric to make my own just as difficult.

  70. A sheep is the ultimate woolly recycling unit with added ‘awww’ factor. Let’s hear it for Real Wool everywhere

  71. This is a great idea and I completely agree that labelling should be accurate. We need to stop calling those plastic tops “fleeces” too!

  72. I agree wholeheartedly. I especially hate “wool rich” on knitting yarns that are mostly acrylic. I would also like to see more sheep breeds mentioned by name as I’d like to support products from rare breeds and celebrate the diversity of wool.

  73. Wovember FTW! And I couldn’t agree more that clear labelling is the first step to grow consumer awareness, hence allowing people to make sensible choices.
    If we could now start a movement to educate people that today’s yarns are not like the itchy bathing suit their grandma told them about … one can dream, no?

  74. I agree – I love knitting with pure wool, but have to admit to using yarn with a 25% man-made fibre for socks, mainly because the 100% very natural wool socks get holes quickly!

  75. I support this petition entirely. Even “wool” carpeting only has to have some wool in it to be classed as wool, which is a downright disgrace, and they cannot be caught under the false advertising legislation (at least not here in Ireland). And don’t get me started on women’s clothing – it’s almost impossible to buy clothing made of natural fibres, it’s all horrible viscose and polyamides.
    Keep up the good work Kate.

  76. Greetings from Canada! Well done on your wool campaign, Kate. As a spinner/weaver/knitter and also sheep breeder for 30 years, cannot emphasize how important this issue is worldwide. Unless we support wool production all over the world (and this is one way we can), there will be no incentive for shepherds to keep sheep. Can you imagine a world without wool? That does make me shudder. Best regards to users of true sheep wool all over the world.

  77. No more pulling the wool over our eyes with regard to wool content in the fashion/clothing industry. Supporting this petition 100%! Thank you for the Wovember education.

  78. I’m totally behind this, wool is from sheep, not petroleum. Knit on, with the real thing, and enjoy it’s many benefits!

    Helen

  79. !01% behind this! And I’ve been educated today. Even as an avid label reader, I had NO IDEA that so many products are being blatantly described as wool garments when they contain NO WOOL?! Thank you for this Kate!

  80. Yes, wool comes from sheep. It’s a fibre without equal and use of the word in advertising deserves the legal protection other products enjoy. Count me in!

  81. A demand that using the word wool will mean sheep wool and nothing else, also that the percentage is clearly stated in every garment, Hopefully also a minimum amount of wool should be required if the word wool is used to describe a garment or yarn – in my world 75 %.

  82. Yes I agree! I’m so fed up of spending my time reading the labels on garments to determine whether they really contain wool. It’s the same situation here in France.

  83. I am 100% behind this campaign.
    Trying to educate my 12 year old daughter into the superiority of pure woll over acrilic disposable fashion.

  84. Yes, wool comes from sheep.
    This is happening in other areas. For example the US market is being flooded with Chinese “honey” that is largely corn syrup.

  85. I agree totally. If we can’t call soy beverage “soy milk” anymore, then the same rule should apply to other things and especially to wool.

  86. Awareness and education is so difficult to achieve about natural fibres and especially wool when labeling is so miss-leading. Sadly, it has come time to legislate for this as abuse is rife.

  87. We need to remember where wool comes from, and its not from wood or plastic bags. If silk means silk then wool should mean wool

  88. Agreed! In searches for ready-to-wear wool clothing, there are too many non-wool garments popping up! I want to wear wool, NOT acrylic. Wool is an incredible fibre, and more of the public should be made aware of it.

  89. This should be so obvious! If people want to make shoddy quality clothing that is unsustainable they can do that unfortunately, but there is no reason why they should have the privilege of describing it as anything other than what it is. Enough of the fictitious garments, bring on the wool and having fun please :o).
    Thanks so much for doing this.

  90. The garment labelling is shocking and laws should be put in place to regulate this for consumers, also if they like wool so much, why aren’t they using it? It’s a wonderful sustainable fibre.

    • I just said something similar about labelling. I knit professionally, and I use either wool (mainly Shetland) or mixtures of wool/silk or wool/alpaca. Anyway, always natural yarns, and I have an information sheet which explains what my stuff is made from.

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  92. I couldn’t agree more. As a keen knitter the content of the yarn I buy is very important – real wool is the best!
    The use of the word in marketing like this is just another cynical attempt to extract maximum profit from consumers.

  93. Thank you so much for doing this. If I buy a tin of beans, it’s not unreasonable to expect that tin to actually contain beans now, is it? So why on earth does it seem acceptable to label something as “wool” when in fact it contains no wool whatsoever? Seems ludicrous at best, deceitful and profiteering at worst.

  94. Signing!
    I used to work in a shop that sold yarn, and it was so frustrating to have people ask for wool, then turn their noses up at the ‘over-priced’ wool that you couldn’t always shove in the washing machine. If you want cheap acrylic yarn, don’t ask me for wool!

  95. Sheep should have exclusive rights to the wool label. They and all the people working with sheep and wool have earned it.With all the different sheep breeds and the great variety of fleece characteristics, wool is inexhaustible in its wealth.There is no room for intruders, no matter how tempting it might be for them to misappropriate all the woolly epithets and bask in the glory of wool. Let’s hear it for the sheep!

  96. The wool, the real wool and nothing but the wool, As a sheepfarmer’s daughter and owner for many years of the wiliest, naughtiest bunch of Jacobs (Houdini in their ancestry!), I believe we should all shout on behalf of the magnificent and unique values of sheep and their infinitely renewable wool. Nothing synthetic has ever run to me across a field for a bucket of feed and an apple core, or given me the sheer joy of watching lambs and their Mums grazing contentedly.We should all support the recognition of a wonderful natural resourse and accurate, truthful labelling.

  97. Agreed – false advertising is just wrong. We had to be taught to read food labels because those ingredients were suspect (and probably still are in some cases, or at least confusing!); now we have to read clothing labels, too.

  98. As a spinner/indie dyer/knitter I LOVE WOOL!!!!!! False advertising is false advertising, I hope such adverts can be banned. Wool is precious!!

  99. I agree! I also think that there needs to be a difference in marketing and sales for yarn. As it is today, far to many people go into a shop and buy ‘wool’, when they are actually buying yarn that’s 100% acrylic. Stop calling it wool, people! It’s yarn! Not all yarn is made from wool!

  100. There is definitely no substitute for wool! All power to your elbows in your effort to prevent false advertising.

  101. 100% wool should mean 100% wool and 100% British Wool needs it’s own label!! Trading standards should require that material content is listed as percentages, maybe provenance should be required too?

  102. Wool should be wool – there’s a shop near me that states it’s a wool shop in it’s name but when I asked which natural wools they had they only have acrylic!! I support the petition!

  103. Very happy to sign this petition, I agree totally, the misuse of the word wool has annoyed me for more years than I care to remember!

  104. Wool as a great resource should be protected, as should alpaca, angora, mohair and other forms of animal yarn. And acrylic and other squeaky non-natural fibres should also be outed. Sorry to those who love to work with them, but they give me the heebie jeebies.

  105. as a sheep farmer I understand the importance of keeping wool pure. wool is wool, a natural fibre and a sustainable source of material. no man-made fibre should be referred to as wool

  106. I love wool…. Hate acrylic and synthetic lank rubbish yarn which seems to be everywhere this year.. the quality of knitted garments in shops is one of the reasons I love to knit with wool…wensleydale being my favourite…agree 100% with above petition

    • I knit professionally, and I would never use acrylic, it gives me a rash if I use too much. (Having said this, there’s always someone who claims to have an allergy to wool…..!)

  107. Wool is most definitely WOOL & anything else just isn’t!

    I’ll happily sign this petition to support the fact that wool is a natural substance grown on/by sheep not some man-made substance made from our recycled plastic bottles, old tyres etc. I’m only just learning to knit & I think that wool is a most fabulous product to work with, expensive but worth every penny

  108. Wool-heartedly supported by all at The Natural Fibre Company and Blacker Yarns – yes we are biassed! But it’s hard not to be in favour of the most sustainable high performance fibre which lasts forever, comes in great natural colours, can be used for a huge range of purposes, retards fire and ultra violet and is truly classy and elegant … for a start.

  109. Agreed! The Americans use the term YARN, we should adopt this practice. All yarn (and knitted garments) should be labelled to specify what the material actually IS.

  110. I wrote a post on my blog about this petition with a translation in French because I think it’s a very important thing. I knit for myself but when I look a garment and read the composition, it’s true that a garment is called in wool even if there is only a small percentage of wool in it.

    It should be forbidden, but it’s like usual only marketing and most of people are mislead.

    Have a good wooly day

    Agnès

  111. wool should be recognised as the great resource it is, from living breathing animals who ask only for our respect and care. support our sheep and the industry.

  112. Too right! We’re fed up of seeing adverts for “merino” that is anything but, and we feel the same about any other type of wool. If something isn’t 100% wool it shouldn’t be described as wool. Also why did the wool industry allow the synthetics industry to hijack the name “fleece”? If it didn’t go “baa” IT ISN’T FLEECE!

  113. Wool has so much greater value than synthetic fibers, and should be labeled as such. Other fibers (usually cheap, unsustainable substitutes) should not be able to piggy back onto the status that comes from the sustainable labors of wool workers and the wonderful sheep that produce wool.

  114. I agree! if only shops displayed garments and products under “natural’ and “synthetic” fibers/fabrics (correctly), shopping would be so much simpler! And where can I find actual fleece? Wool fleece! Please stop labeling wrongly!

  115. I really do agree, I love to be involved in anything to do with campaign for wool. Please contact me if there is anything I can be further involved in. Emmaknitted.blogspot.com

  116. Wool comes from sheep. It should only say ‘wool’ if it is wool, or ‘wool-mix’ only if wool forms the highest percentage of the garment/product.

  117. I am happy to have caught the last few days of Wovember! I have been reading about WOOL all day, and as a weaver it is truly inspirational and a very important issue. To the sheep, to the farmers and t everyone involved with the petition: Thank you!

  118. Use it or lose it! If we don’t promote and value wool, a huge part of our textile, industrial and environmental heritage will be lost.

  119. As a weaver, spinner & dyer of wool – and supporting the British Wool campaign too, I agee totally to 100% wool labelling done properly.

  120. Let your wool be wool and nothing else. Let us support only those who label properly. 100% wool labelled wool NOT yarn. Acrylic is NOT wool and never will be. Thanks for the petition

  121. I agree… Wool should be wool, not viscose or polyester or some other such stuff…. Truth in advertising, I say!

  122. Even in Santa Barbara, California, we wear real wool almost every month of the year. We are even fortunate to have a local mill that processes both wool and alpaca for local breeders – Ranch of the Oaks.

  123. After Shetland Wool week, I am sorting out my jumpers (bought) which have something other than wool in them. I love proper wool anyway, and knitting with it is really something else. I have to finish a jumper for my daughter-in-law. It’s knitted in a mix of wool and acrylic – and makes my hands all sweaty! That’s the last thing I knit with plastic!
    Cheers to the sheep, who “grow” the wool.

  124. Speaking for everyone at The Wool Company… we all passionately agree, (even though we also sell mohair, cashmere alpaca etc) it is so true that each fibre has its own unique qualities. Wool = Sheep’s Wool!

  125. That “wool” comes from sheep and sheep only should be self-evident, but for all of the ignorant politicians of the world, legislation should be passed to make this clear. For that matter, the increased use of wool, a sustainable, recyclable, renewable product, should be encouraged over petroleum-based products such as polyester.

    • It’s a bit of a sweeping statement to say that some politicians are ignorant, they do have bigger fish to fry than passing legislation about wool. Also, we shouldn’t forget that the petroleum industries have huge lobbies and, of course, employ a lot of people. We, the people of the world, have to make the little changes bottom up. This means, if at all possible, not buying products which are made of 100% polyester, and only consciously buying an item of clothing with percentage of acrylic fibres or polyester when it is clearly stated on the label and not sold as a woollen item. We have to knit more, encourage our friends to knit, or knit woollen items for them – all my friends and family wear my hand knitted socks – 75% wool and 25% polyester though. I believe Felicity knits 100% wool socks with hemp? So let’s not wait for the politicians, let’s just get on with our knitting, weaving and sewing with wool. Keep calm and cast on…

  126. The fact that such a lot of garments are mislabelled ‘wool’ is a testament to the desirable qualities of REAL wool: Far better for us to recognise and purchase these woolly qualities in the genuine article and for the industry to be supported.

  127. In my experience, there’s nothing worse than going shopping for something made of wool to find that most of it has hardly any or no wool in it at all. It MIGHT look like wool from a distance. It will never behave like wool. Ever. I boycott it. Please add my name to the petition. Ann Moore

  128. Wool has all the properties of synthetic fibres touted by ‘high tech’ clothing companies as being the ‘best performance fabrics’ and yet none of the ecologically and environmentally harmful side-effects. Come on everyone, let us support the real world and show our support for a sustainable future by using 100% pure wool. Signed by Wei Siew Leong.

  129. Stop disinformation about this wonderful fibre provided by nature. Reinforce common sense about use of what nature provides.

  130. I believe that we should use much more British wool in our manufacturing & making of fine clothing & accessories. I love wool from sheep!

  131. I agree. Product descriptions should be accurate. “Wool” should mean wool from sheep. 30% wool content is NOT ‘wool rich’. Some garments touted as ‘wool rich’ feel as though they contain zero sheep’s wool, so you are left to ask, “which fibre is this ‘wool’?” The whole thing is very misleading.

  132. I think yarns in the UK have to be at least 51% wool to be described as ‘wool rich’. I don’t see why that should be different for garments, or in other countries.

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